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Everyone’s issue when using EDDLs is that they are built on an array with probably the same event one following the other. As long as there’s no physical new page load on a website (which is the case for most modern implementations) all data layer pushes are aggregated in an array. Let’s assume you’re pushing to views of pages on a single-page application (SPA) website, your data layer would look like this.

When we’re deciding on the most efficient way of implementing a tracking tool, we come across multiple challenges, including the question of making it easier for the website developers or easier for ourselves regarding tag management configuration.